Su Jiongdong, the World Disruptor: Rebuilding the New Ecosystem of the Immigration Industry with Systemic Thinking

(Text/Li Mingxuan) In the immigration service industry, a field full of opportunities and challenges, policies change frequently and customer needs are increasingly diverse. Facing the complex and changing market environment, Mr. Su Jiongdong, general manager of Shenzhen Jianshi Consulting Service Co., Ltd., has led the company on the development path from regional in-depth development to global deployment with the strategic vision of overcoming industry cycles and the professional courage to break through and create new cycles. He firmly believes that the key to achieving sustainable growth lies not in short-term games, but in whether a stable and replicable service system can be built; to become a true industry leader, the company does not rely on low prices to capture the market, but on professionalism to win trust.

Systematic construction in a global layout

Headquartered in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen Jianshi Consulting Services Co., Ltd. (hereinafter referred to as "Jianshi Consulting" or the "Company") is committed to building a global project resource network and has branches in Singapore, Vietnam and many other places. The projects include popular immigration destinations such as the United States, Canada, Singapore and Hong Kong, China. This global layout is not a simple geographical expansion, but a strategic choice of Mr. Su Jiongdong based on industry trends and market development needs.

In the process of territorial expansion, Mr. Su Jiongdong discovered that without a stable and replicable service system, the global layout would be difficult to withstand the risk of market fluctuations. To achieve this goal, he decisively chose the strategy of "expanding outward" and "nurturing inward" in parallel - on the one hand, expanding market share by opening up new markets; on the other hand, focusing resources on building service systems and talent ladders, creating a closed system of "expanding terminal markets + supporting terminal capabilities".

This "expanding outward + nurturing inward" two-wheel drive model has helped the company develop against the trend in the past few years and laid a solid foundation for global development in the future. With a forward-looking layout and excellent leadership, Mr. Su Jiongdong has led the company to win many authoritative titles. In 2024, the company was awarded the title of "High-quality Project Party" by the Guangdong Provincial Private Immigration Association for the US EB-1A project, demonstrating the company's professional strength in the field of high-end talent immigration; in 2025, at the 12th International Immigration and Exit Services Industry Summit Forum, the company won the "2024 Immigration and Exit Services Industry Cooperation Model Honor Award", and Mr. Su Jiongdong himself was awarded the "Outstanding Friendship Award for Cooperation and Exchange Project".

Empowering Expertise: Rebuilding the Industry Collaboration Ecosystem

At a time when competition in the industry is becoming increasingly fierce, frequent price wars and severe homogenization have become become a big problem in the immigration market. Mr. Su Jiongdong clearly understands: "The essence of sales is not forced sales or false propaganda, but to demonstrate the ability and value you should have." A deep understanding of the nature of the industry has become an important guideline for the company to break through. "We can provide the best service, so that partners are not afraid of price wars or professional challenges."

To fulfill this promise, Jianshi Consulting relies on an efficient implementation team of more than 50 senior editors, immigration lawyers and marketing experts to establish a full-process compliance management system including project appraisal, document review and risk warning, and continuously provide professional value. This core strength has brought about an excellent report: the approval rate of standard customers in the US EB-1A project is up to 97%, and the approval rate of non-standard customers is also stable at over 90%, showing a very high level of expertise and delivery ability.

However, Mr. Su Jiongdong's "professional breakthrough" path does not stop there. The "empowerment cooperation model" he pioneered has redefined the cooperation ecosystem of the immigration industry. Adhering to the concept of "customer consultation terminal", the company has built a one-stop service platform, building a comprehensive empowerment support system from strategic guidance in early consultation, accurate research and assessment of project screening, to meticulous polishing of application documents and tracking of the application process. This system not only improves the service efficiency and professional level of partners, but also allows end customers to enjoy a more standardized, predictable and transparent service experience. As a person in charge of a cooperative organization said: "General Manager Su's team empowerment is meticulous, like spring breeze and rain, allowing us to improve our service capabilities in a subtle way."

This empowerment effect is not just empty words, but is proven by actual cases. A small immigration company with personal IP as the core, after in-depth cooperation with Jianshi Consulting, has achieved 20 US EB-1A/NIW conversion projects in just 7 months. This successful practice of tapping into the "big market" with a "small incision" not only verifies the effectiveness of the company's empowerment model, but also attracts wide attention in the industry.

Looking to the Future

In the changing wave of the immigration industry, Mr. Su Jiongdong and Jianshi Consulting have always been at the forefront, from regional in-depth training to global empowerment, from individual breakthroughs to ecological victories, the company This has proven in action: a true leader should not only lead the way, but also light the way for his peers. Looking forward, Jianshi Consulting will continue to believe in the "industry innovation engine" and continue to create professional value in the process of opening up new markets and iterating service systems, and work with partners to draw a symbiotic blueprint for the immigration industry, so that the value of "global immigration solutions" can benefit more organizations and families.